People who fork out for the gym fortnightly rather thanannuallywill turn up for workouts more often, according to newAustralianresearch.
Behavioural specialists say that mrs who pay an up-frontyearlyfee go less frequently because they dont have a regularreminderof their commitment printed on their bank statements.
A team from the University of Wollongong compared people whopaidfor a years gym mrship in advance to those who signed acontractbut paid by fortnightly salary deductions.
The results, published in the international journalMarketingTheory, showed annual payers worked out five times a monthonaverage, compared to eight monthly visits for those onfortnightlyschedules.
This second group were motivated by regular reminders of therealcost of missing a visit, said Professor Sandra Jones fromtheuniversitys Centre for Health Behaviour andCommunicationResearch.
People look at their pay slip and think to themselves I paid$20this fortnight and didnt get anything for it, which motivatesthemto go to the gym more often and get their moneys worth, ProfJonessaid.
But if they pay in advance it isnt until they get therenewalbill at the end of the year that they realize how muchmoneytheyve wasted and by then they are out of the habitofexercising.
This proves that the method of gym payment can seriouslyaffectpeoples activity levels in this study, at least, by up to 50percent.
The findings have important implications for the promotionofphysical activity and support a change in the way gyms operate,theresearcher said.
I am not suggesting that facilities shouldnt chargeup-frontfees , as these are often necessary to cover equipment andrunningcosts, Prof Jones said.
But since we seem to be dealing with a remindermechanism,up-front payers could be sent a regular reminder of whatthe lastmonth has, in effect, cost them and encouraging them tomake fulluse of their mrship.
This would benefit gyms, too, because mrs who attendmoreregularly are more likely to sign up for another year,shesaid.她说，这种做法也将使健身房受益，因为经常健身的会员更可能续办年卡。(实习编辑:顾萍)