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健身房定律:一次性付清年费不利于健身

  People who fork out for the gym fortnightly rather thanannuallywill turn up for workouts more often, according to newAustralianresearch.

  澳大利亚一项最新研究表明,与一次性付清年费的健身者相比,每两周预付一次健身费的人更经常去健身房锻炼。

  Behavioural specialists say that mrs who pay an up-frontyearlyfee go less frequently because they dont have a regularreminderof their commitment printed on their bank statements.

  行为研究学家说,会员预付完年费后,就没了定期的银行帐单任务提醒,由此,他们去健身房锻炼的次数会少许多。

  A team from the University of Wollongong compared people whopaidfor a years gym mrship in advance to those who signed acontractbut paid by fortnightly salary deductions.

  伍伦贡大学的一个研究小组对两类健身会员进行了比较,一类是提前支付一年费用的会员,另一类则是办了一年制会员卡但可每两周分期付款的人。

  The results, published in the international journalMarketingTheory, showed annual payers worked out five times a monthonaverage, compared to eight monthly visits for those onfortnightlyschedules.

  研究结果表明,一年一付的人平均每月锻炼5次,而两周一付的人每月锻炼8次。此研究在国际期刊《营销理论》上发表。

  This second group were motivated by regular reminders of therealcost of missing a visit, said Professor Sandra Jones fromtheuniversitys Centre for Health Behaviour andCommunicationResearch.

  该大学健康行为与交流研究中心的桑德拉·琼斯教授说,两周一付的人会定期被提醒少去一次浪费多少钱,因此有动力去锻炼。

  People look at their pay slip and think to themselves I paid$20this fortnight and didnt get anything for it, which motivatesthemto go to the gym more often and get their moneys worth, ProfJonessaid.

  人们看到帐单的时候就会想,我这两周花了20美元却什么都没得到。这种想法会促使他们更经常去锻炼,让钱花得有所值。

  But if they pay in advance it isnt until they get therenewalbill at the end of the year that they realize how muchmoneytheyve wasted and by then they are out of the habitofexercising.

  但是,如果他们是提前一次付清的话,他们只能到年底看到帐单时才会意识到自己浪费了多少钱,而那时支付者已经没有锻炼的习惯了。

  This proves that the method of gym payment can seriouslyaffectpeoples activity levels in this study, at least, by up to 50percent.

  这一研究证明,健身房的支付方式极大地影响人们锻炼的程度,至少50%的人会受此影响。

  The findings have important implications for the promotionofphysical activity and support a change in the way gyms operate,theresearcher said.

  研究人员说,这一发现对促进人们锻炼身体有很大的指导意义,并且为改变健身房的运作方式提供了支持依据。

  I am not suggesting that facilities shouldnt chargeup-frontfees , as these are often necessary to cover equipment andrunningcosts, Prof Jones said.

  琼斯教授说,我不是说健身房不应该要求预付费用,显然,他们需要用这些钱来购买健身器材和维持运作。

  But since we seem to be dealing with a remindermechanism,up-front payers could be sent a regular reminder of whatthe lastmonth has, in effect, cost them and encouraging them tomake fulluse of their mrship.

  但是因为我们似乎是要解决一个提醒机制,所以预付费用的人应该定期接到通知,提醒他们上个月花了多少钱,鼓励他们充分利用他们的健身卡。

  This would benefit gyms, too, because mrs who attendmoreregularly are more likely to sign up for another year,shesaid.她说,这种做法也将使健身房受益,因为经常健身的会员更可能续办年卡。(实习编辑:顾萍)

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