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雅芳获批中国首个直销牌照
时间:2006年03月03日07:03 我来说两句(0)  

 
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来源:中国日报网站
Avon wins OK to resume direct selling in China

久盼难出的直销牌照终于让雅芳拔得头筹,成为中国第一个直销牌照获批企业。这一消息不啻于给众多厉兵秣马参与首轮直销竞牌的企业打响了最后冲刺的发令枪。记者从安利、如新和其他一些内资企业处获悉,多数企业正处在申请材料的筹集和上报阶段,而随着市场首个合法直销企业的出现,我国直销业合法有序发展的帷幕终于拉开。

 

Avon Products Inc. has won approval to return to its favoured direct-selling model in China after seven years in the cold.

China is welcoming back the "Avon Ladies" after seven years in the cold.

Avon Products Inc. has won approval to return to its favoured direct-selling model in China, a senior government official said on Monday, rescinding a controversial 1998 ban just days ahead of a visit to Beijing by U.S. trade officials.

Avon is the world's largest direct seller of cosmetics, using legions of representatives to sell to customers at home rather than moving its products through stores.

But in 1998, Beijing shut the door on direct sales in a blanket ban aimed at curtailing domestic pyramid schemes, forcing Avon to begin selling its products through beauty boutiques.

The ban sparked rioting and looting in central China after thousands were left holding goods bought with life savings, and some provincial officials said it left residents without desperately needed jobs.

The official, from the department of foreign investment administration, said that apart from granting a license to Avon, the ministry was in the process of reviewing applications from other direct-selling companies.

Other door-to-door direct sellers, particularly major U.S. players such as Nu Skin Enterprises Inc. and Amway, stand to benefit from China's moves to restore direct selling.

"The Commerce Ministry of China is currently reviewing our application, and we believe Nu Skin would receive the license soon in the coming months," Nu Skin said in a statement.

Senior U.S. officials from the Trade Representative's office are due to meet with their counterparts in Beijing this week to discuss wider access for U.S. firms to China's market.

Beijing had promised to lift the ban within three years of joining the World Trade Organisation in late 2001.

The American Chamber of Commerce, eager for U.S. firms to tap more remote, rural markets in China through door-to-door selling, has been pushing for China to reinstate the practice.

"Many firms have invested hundreds of millions of dollars in the China market, and most industry executives are hopeful that China will comply with its WTO obligations by legalising direct selling operations as promised," the Chamber said in its 2005 White Paper.

Avon posted a 16 percent drop in third-quarter sales in China after beauty boutiques cut back on the U.S. firm's products, afraid of losing out to a new cadre of "Avon Ladies" once China lifted the ban.

(Reuters)

 

Vocabulary:

 


direct-selling:(直销)

rescind: to make void; repeal or annul(废除;使无效)

blanket ban:(全面禁止)

granting a license:(授予牌照;获准)

Nu Skin:(如新)

Amway:(安利)

lift the ban:(解禁)

tap the market: explore the market(打开市场)

(责任编辑:徐斌)



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