A performer in traditional costume takes a photo in front ofasculpture of ancient philosopher and educator Confucius duringaceremony to celebrate Confucius 2,557th birth anniversary,insidea Confucian temple in Nanjing, in east Chinas JiangsuprovinceSeptr 28, 2006. Reuters/File Photo
Producers of a cartoon series that will feature theancientChinese philosopher and educator Confucius are solicitinganimatedimagery of the sage from designers around the globe.
Shenzhen Phoenix Star, a subsidiary of the HongKong-listedPhoenix Satellite TV, said it was offering 500,000 yuan(about US$64,100) to reward the best designer.
The company is working with China Confucius Foundation toproducethe 100-episode cartoon series, which is part of thelattersefforts to promote Confucianism worldwide.
The series, with each episode lasting 13 minutes, is torecountConfucius life, the formation of his school of thought andhow heenlightened his disciples.
Weve been working to promote Confucianism in different waysandcartoon, as a popular means of dissemination, is apparently oneofthe most effective ways to popularize the essence ofChineseculture to the overseas audience, said Wang Daqian,deputysecretary-general of the foundation.
The government-backed organization, based in Jinan, eastChinasShandong Province, was established in 1984 to raise fundsforConfucian studies at home and abroad.
Shandong Province was the birth place of Confucius, the sagewhofounded Confucianism, a philosophy featuring harmony and peaceandconstituting the essence of Chinese culture.
The standardized, official portrait of Confucius unveiledbythe foundation last year is apparently too dull and serioustobecome an animated image.
Wang said the producers had offered an additional 2 millionyuan(256,000 U.S. dollars) to solicit a t.
The idea of Confucius in cartoon was welcomed byanimationindustry specialists from many countries, said Zuo Jin,presidentof the Shenzhen-based Shenbi Animation Co. who proposed todevelopthe series in the first place.
Potential buyers from the United States, Canada, the RepublicofKorea, Spain and Israel have all expressed their interest intheseries, Zuo said during the ongoing Third China(Shenzhen)International Cultural Industry Fair (ICIF).
He said the global network of Confucius Institutesteachingforeigners Chinese had made the ancient sage morepopulartoday.